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Ben Barnes At the Launch Of Salvatore Ferragamo Uomo Cologne

As the new face of Salvatore Ferragamo’s Uomo cologne for men, final night time actor Ben Barnes hosted a launch occasion for the Italian fragrance. The Westworld star wore a white swimsuit and presumably smelled like Uomo (the Italian word for “Man”): black pepper and cashmere wood. At the Gramercy Park Lodge Rose Bar, Barnes instructed the Cut in regards to the fragrance star he doesn’t need to be: those guys “with chiseled abs leaning against a rock in black and white, staring at the digicam like they’re going to kill you.”

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In a brief promotional movie for Uomo, which was directed by Francesco Carrozzini and screened on the get together, Barnes the fragrance star is charming, not scary: He eats fruit in tracy ferragamo dpm a crisp linen swimsuit, somersaults over a couch, and holds a mint-inexperienced Ferragamo heel like a cellphone.

At the party, Barnes referred to himself because the “voice of silliness” while shooting the campaign (the shoe-as-cellphone bit was his idea). Ferragamo’s director of women’s footwear, Paul Andrew, stated Barnes’s sunny ease within the film was intentional, explaining the completely satisfied temper represents the brand’s efforts to achieve a younger clientele, the “daughters or granddaughters” of ladies who have worn Ferragamo for many years.

Additionally milling across the celebration had been Susan Sarandon and her DJ son Miles, who wore a trendy Ferragamo jacket textured like camouflage, Hilary Rhoda in an off-the-shoulder midi gown, and a slew of Instagram influencers snapping Insta stories. Others interpreted “cocktail attire” extra broadly — one woman had stylish wet hair, plenty of males wore silk Hawaiian shirts, however most pervasively there was black, leather-based, and black leather-based. Guests left tracy ferragamo dpm the get together with full bottles of the cologne in signature blood-red Ferragamo shopping baggage.

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