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Salvatore Ferragamo’s 100 Years In Hollywood
Celebs headed to the iconic model’s lately renovated Rodeo Drive retailer Wednesday night to celebrate the anniversary of Salvatore Ferragamo’s arrival in the town of Angels.
Celebrating a hundred years since Salvatore Ferragamo himself landed in Los Angeles to make salvatore ferragamo womens frames footwear for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the brand’s Rodeo Drive store opened its doorways on Wednesday evening with a celeb-laden cocktail event. Highlighting a whole retailer overhaul pioneered by architect William Sofield, the placement now showcases men’s and women’s prepared-to-put on, shoes and bags ensconced in luxurious salons, providing loads of privacy for A-checklist customers.
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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn were only a few of the stars who stopped by to give their congratulations to leather-based product director James Ferragamo, artistic director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.
James summed up the evening: “For us, Hollywood is where it all started. It was essential for my grandfather to create unique shoes for movies and celebrities who grew to become his purchasers. This is the perfect location to create one thing different than all the other stores. We really curated all of the different detailing and materials just like the wooden and marble. Consideration to element is what Ferragamo is all about.”
Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 collection, gushed about the brand. “I have a extremely long and lovely relationship with Ferragamo and Massimiliano, and that i all the time want to be able to assist after i can. It’s simply an iconic brand, an iconic house with the household nonetheless behind it, and I’m so glad to be right here.”
While Moore quickly was whisked into the back of the store by BFF Eric Buterbaugh (who was hosting an intimate dinner for the Ferragamos and a few select guests after the event), Shipka caught up with Rumer and Tallulah Willis, who were making an attempt on a pair of fur-trimmed platform sandals. Rumer and Tallulah gushed about how much they admired Shipka, who gave us her ideas on the model: “They stay so basic, yet still so trendy and distinctive and edgy at the same time.