Salvatore Ferragamo Unveils Rodeo Drive Rework
Massimiliano Giornetti, creative director, and Michele Norsa, CEO of Salvatore Ferragamo. Photograph courtesy of Getty Photographs.
The Salvatore Ferragamo fashion home reopened its Rodeo Drive boutique with a gala party attended by movie stars, athletes and different members of the glitterati.
The new look of the flagship, positioned at 357 N. Rodeo Drive, was meant to communicate the sumptuous type of the trend house’s luxury footwear and prepared-to-put on along with the craftsmanship of the trend house’s founder, Salvatore Ferragamo, who launched the brand in 1927.
“I wanted to maintain their voices alive,said the store’s architect, William Sofield, referring to the brand’s heritage and founder. “It’s what it is all about./p>
Metal designs on shop doors have been made to be harking back to leather-based cuttings and shoe designs made by Salvatore Ferragamo. The flagship featured gallery-fashion shows of Ferragamo sneakers such because the whimsical women’s shoe called “Invisible,which was crafted in 1947. Another show exhibited a Ferragamo Oxford shoe worn by famend artist Andy Warhol. There’s a drop of paint on the shoe.
Upon coming into the flagship, consumers see women’s shoes as well as handbags and equipment. Adjoining to the entrance room, there’s an alcove for women’s scarves at the north facet of the store. Toward the south side, there’s an alcove for men’s scarves and ties.
A middle part of the shop options a wide range of Salvatore Ferragamo footwear starting from slip-on sneakers to boots and elegant high-heeled shoes in addition to a room for women’s ready-to-wear.
The back of the store options an area for men’s prepared-to-put on clothes and a bit for making bespoke shirting.
Members of the Ferragamo family were at the Sept. 10 event. On hand have been Salvatore Ferragamo’s grandson James Ferragamo and daughter Fulvia Visconti Ferragamo. Both direct divisions of the vogue house.
Michele Norsa, the fashion house’s chief govt officer and group managing director, was also there. Celebrities at the occasion included Demi Moore, Freida Pinto, Camilla Belle, Andy Garcia and Robbie Rogers of the LA Galaxy soccer group.
The Ferragamo style house is on the move. In Might, it opened a retailer in Brookfield Place in New York City. At the tip of October, it’s scheduled to open an outpost at Westfield Backyard State Plaza in New Jersey, mentioned Vincent Ottomanelli, the chief govt officer/regional director for Salvatore Ferragamo-The Americas.