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Vogue: Ferragamo Returns To Its Roots In L.A
Though he was born in Southern Italy, Salvatore Ferragamo owes loads to Southern California. He came to Los Angeles in 1923 as a young man in his 20s, first designing salvatore ferragamo rose gold watch sneakers for films similar to “The Ten Commandments,” then opening the Hollywood Boot Shop at Hollywood Boulevard and Las Palmas. There, he constructed the muse for today’s global luxurious brand by turning into cobbler salvatore ferragamo rose gold watch to the stars.
Sophia Loren, Marilyn Monroe, Joan Crawford, Gloria Swanson and Audrey Hepburn had been clients. He even studied anatomy on the College of Southern California to discover ways to make his footwear more comfortable, earlier than returning to Italy in 1927 and settling in Florence, the place he targeted on growing visionary designs such as the cage and the wedge heels.
Ferragamo died in 1960, but his name lives on within the household-run enterprise. His eldest daughter particularly, the late Fiamma Ferragamo, carried on her father’s legacy for invention, by arising with the basic bow-entrance “Vara” pump in 1978.
Now Ferragamo is returning to Southern California in spectacular trend, giving again to the place the place it all began by sponsoring the opening night time gala for the brand new Zoltan Pali-designed Wallis Annenberg Heart for the Performing Arts in Beverly Hills on Oct. 17. There can be visitors dressed in glittering red-carpet gowns designed by the brand’s artistic director, Massimiliano Giornetti; a runway show of his spring 2014 collection, which debuted simply weeks in the past in Milan; and a monthlong pop-up store of particular items created just for Los Angeles.