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Ben Barnes On the Launch Of Salvatore Ferragamo Uomo Cologne

As the new face of Salvatore Ferragamo’s Uomo cologne for men, final night actor Ben Barnes hosted a launch get together for the Italian fragrance. The Westworld star wore a white swimsuit and presumably smelled like Uomo (the Italian phrase for “Man”): black pepper and cashmere wood. On the Gramercy Park Resort Rose Bar, Barnes told the Reduce about the fragrance star he does not want to be: those guys “with chiseled abs leaning towards a rock in black and white, staring at the camera like they’re going to kill you.”

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In a short promotional movie for Uomo, which was salvatore ferragamo incanto charms price directed by Francesco Carrozzini and screened on the occasion, Barnes the fragrance star is charming, not scary: He eats fruit in a crisp linen go well with, somersaults over a couch, and holds a mint-inexperienced Ferragamo heel like a cellphone.

On the occasion, Barnes referred to himself because the “voice of silliness” while shooting the campaign (the shoe-as-phone bit was his concept). Ferragamo’s director of women’s footwear, Paul Andrew, mentioned Barnes’s sunny ease in the film was intentional, explaining the completely happy temper represents the brand’s efforts to reach a youthful clientele, the “daughters or granddaughters” of ladies who have worn Ferragamo for decades.

Additionally milling around the get together had been Susan Sarandon and her DJ son Miles, who wore a trendy Ferragamo jacket textured like camouflage, Hilary Rhoda in an off-the-shoulder midi dress, and a slew of Instagram influencers snapping Insta stories. Others interpreted “cocktail attire” extra broadly — one woman had trendy wet hair, plenty of men wore silk Hawaiian shirts, but most pervasively there was black, leather-based, and black leather-based. Visitors left the party with full bottles of the cologne in signature blood-red Ferragamo procuring bags.

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