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Ben Barnes On the Launch Of Salvatore Ferragamo Uomo Cologne
As the brand new face of Salvatore Ferragamo’s Uomo cologne for males, final evening actor Ben Barnes hosted a launch party for the Italian fragrance. The Westworld star wore a white suit and presumably smelled like Uomo (the Italian phrase for “Man”): black pepper and cashmere wood. On the Gramercy Park Resort Rose Bar, Barnes advised the Minimize concerning the fragrance star he doesn’t want to be: these guys “with chiseled abs leaning in opposition to a rock in black and white, staring on the digital camera like they’re going to kill you.”
In a brief promotional movie for Uomo, which was directed by Francesco Carrozzini and screened at the celebration, Barnes the fragrance star is charming, not scary: He eats fruit in a crisp linen swimsuit, somersaults over a sofa, and holds a mint-inexperienced Ferragamo heel like a phone.
At the social gathering, Barnes referred to himself as the “voice of silliness” while capturing the marketing campaign (the shoe-as-phone bit was his thought). Ferragamo’s director of women’s footwear, Paul Andrew, said Barnes’s sunny ease within the movie was intentional, explaining the comfortable mood represents the brand’s efforts to reach a younger clientele, the “daughters or granddaughters” of women who have worn Ferragamo for many years.
Also milling around the social gathering have been Susan Sarandon and her DJ son Miles, who wore a trendy Ferragamo jacket textured like camouflage, Hilary Rhoda in an off-the-shoulder midi costume, and a slew of Instagram influencers snapping Insta stories. Others interpreted “cocktail attire” more broadly — salvatore ferragamo belt womens sale one lady had fashionable wet hair, plenty of men wore silk Hawaiian shirts, but most pervasively there was black, leather-based, and black leather-based. Guests left the celebration with full bottles of the cologne in signature blood-red Ferragamo shopping bags.