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Fashion: Ferragamo Returns To Its Roots In L.A

Although he was born in Southern Italy, Salvatore Ferragamo owes a lot to Southern California. He came to Los Angeles in 1923 as a younger man in his 20s, first designing sneakers for films corresponding to “The Ten Commandments,” then opening the Hollywood Boot Shop at Hollywood Boulevard and Las Palmas. There, he constructed the foundation for today’s global luxurious model by turning into cobbler to the stars.

Ferragamo Vara Pump in BlackSophia Loren, Marilyn Monroe, Joan Crawford, Gloria Swanson and Audrey Hepburn have been shoppers. He even studied anatomy on the University of Southern salvatore ferragamo belt saks California to learn how to make his footwear extra comfortable, before returning to Italy in 1927 and settling in Florence, where he targeted on growing visionary designs such as the cage and the wedge heels.

Ferragamo died in 1960, however his title lives on within the family-run business. His eldest daughter specifically, the late Fiamma Ferragamo, carried on her father’s legacy for invention, by arising with the basic bow-entrance “Vara” pump in 1978.

Now Ferragamo is returning to Southern California in spectacular style, giving again to the place the place all of it started by sponsoring the opening night gala for the new Zoltan Pali-designed Wallis Annenberg Heart for the Performing Arts in Beverly Hills on Oct. 17. There will probably be company dressed in glittering red-carpet gowns designed by the brand’s creative director, Massimiliano Giornetti; a runway present of his spring 2014 assortment, which debuted just weeks in the past in Milan; and a monthlong pop-up shop of special items created just for Los Angeles.

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