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In 1919, Italian shoe designer Salvatore Ferragamo moved to Santa Barbara and opened up a boot store that quickly caught the attention of a few of Salvatore_Schillaci Hollywood’s elite. Shortly incomes a status as mens ferragamo watches “The Shoemaker to the Stars”, he spent the subsequent a number of years growing close ties to the Hollywood movie trade and designing sneakers worn by the stars of the silver display, earlier than returning to his native Italy and establishing the Salvatore Ferragamo footwear firm in Florence in 1927.
While growing his company in Italy and abroad, Salvatore continued to design footwear for the rich and well-known, and became internationally known for his progressive designs of ladies’ footwear. He’s credited with the invention of the cage heel, the wedge heel, and the ‘invisible sandal’ – a creation which won him the prestigious Nieman Marcus Award, fashion’s Oscar equal.
Salvatore’s family adopted him into the trend trade, along with his daughters Fiamma and Giovanna overseeing the creation of the brand’s handbags and prepared-to-put on collections in 1965. Two years later, Fiamma Ferragamo followed in her father’s footsteps by profitable the Nieman Marcus Award. She additionally designed the Vara shoe in 1978, which at the moment remains the Ferragamo brand’s most iconic and greatest-selling shoe.
Along with footwear, the Ferragamo model is understood for leather goods, apparel, silk merchandise and different equipment, women’s and males’s fragrances, as well as eyewear and watches manufactured by licensees. As of December 2015, the Salvatore Ferragamo community boasts over 660 mono-model shops operating in Italy and worldwide.