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In 1919 Salvatore Ferragamo, an Italian shoemaker sought his fortune in the United States. His first store opened in 1923 in California, on Las Palmas Boulevard. His creations are inspired by the cinematic work of Cecil B. DeMille. In 1924 he created a mule with putting details for the time that can delight the biggest of celebrities. Indeed, his loyal customers are Marlene Dietrich, Ava Gardner and Katharine Hepburn. His nickname became “shoemaker to the Stars.” After this huge success, Salvatore Ferragamo returned to Italy in 1927 and opened its first manufacturing facility in his homeland. In 1938, the brand designed shoes Judy Garland for the movie The Wizard of Oz, a pair of offset suede footwear. Then the house is transferred to Palazzo Spini Feroni in Florence with a majestic thirteenth century atmosphere. Salvatore Ferragamo was awarded the Neiman Marcus Award for the invisible sandal polyamide yarn. ferragamo watch service The designer additionally created fashions for Marilyn Monroe, pumps in ostrich, and Audrey Hepburn, wedge sandals obtained from casting his heels. Salvatore Ferragamo died in 1960 and his wife Wanda took the corporate’s reins. Her three daughters Fiamma Di San Giuliano, Fulvia and Giovanna Gentile have been dedicated in the product development. That’s when the primary assortment of prepared-to-put on was launched, in 1965. In 1969, the leather items line was created. Leather luggage with Gancino clasps experienced speedy success. In 1989, the model expanded into Asia, Hong Kong and Shanghai in 1994 and Seoul in 2002. Since 2017 Fulvio Rigoni is accountable for ladies ready-to-wear.