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Salvatore Ferragamo’s one hundred Years In Hollywood
Celebs headed to the iconic brand’s just lately renovated Rodeo Drive store Wednesday night to have a good time the anniversary of Salvatore Ferragamo’s arrival in the town of Angels.
Celebrating one hundred years since Salvatore Ferragamo himself landed in Los Angeles to make shoes for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the model’s Rodeo Drive retailer opened its doorways on Wednesday night with a celebrity-laden cocktail event. Highlighting a whole retailer overhaul pioneered by architect William Sofield, the placement now showcases men’s and women’s prepared-to-wear, footwear and baggage ensconced in luxurious salons, offering plenty of privateness for A-record buyers.
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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn had been only a few of the stars who stopped by to present their congratulations to leather product director James Ferragamo, artistic director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.
James summed up the night: “For us, Hollywood is where all of it started. It was important for my grandfather to create unique shoes for films and celebrities who turned his purchasers. This ferragamo vineyard estate is the proper location to create one thing different than all the other shops. We actually curated all of the completely different detailing and supplies like the wooden and marble. Attention to element is what Ferragamo is all about.”
Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 collection, gushed concerning the model. “I have a very lengthy and lovely relationship with Ferragamo ferragamo vineyard estate and Massimiliano, and that i at all times need to have the ability to support after i can. It’s simply an iconic model, an iconic house with the family still behind it, and I’m so completely happy to be here.”
Whereas Moore rapidly was whisked into the back of the shop by BFF Eric Buterbaugh (who was hosting an intimate dinner for the Ferragamos and a few select guests after the occasion), Shipka caught up with Rumer and Tallulah Willis, who had been trying on a pair of fur-trimmed platform sandals. Rumer and Tallulah gushed about how a lot they admired Shipka, who gave us her thoughts on the model: “They remain so traditional, but still so trendy and distinctive and edgy at the same time.