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Manolo’s Shoe Weblog
Our friend Nancy Friedman, the Manolo’s favourite wordworker, delivers to us the witty and smarty submit on the subject of the shoe names.
Meet Caryn, who lately took up residence in my closet.
Corso Como Caryn at 6pm.com.
My Caryn is brown suede, from Nordstrom Rack.
I do know she’s referred to as Caryn as a result of the sticker on the only told me so. I can’t inform you who named her or whether her identify has a personal meaning for that particular person. But I can tell you that “Caryn” has very specific significance for Corso Como, the producer.
Now, I’m a professional name developer—companies, merchandise, e book titles—so I’m slightly extra obsessive about shoe names than the typical stiletto-holic. (Disclaimer: Considered one of my purchasers, Arthur Beren Footwear, sells some of the types I’ll be speaking about right here.)
But anyone who loves footwear should take an interest in shoe names. Why Because some designers title their sneakers in line with a not-so-secret code, and deciphering it is going to make it easier to be a smarter shopper.
Take Salvatore Ferragamo, the Italian model you might know for its intensive measurement vary and associations with outdated-college Hollywood glamour. What you might not know is that all the kinds created for a season have names that begin with the same letter.
Spring 2011, for instance, is dropped at you by the letter D.
With Ferragamo, if a shoe doesn’t have a letter-of-the-season title, you realize it’s both (a) a perennial, just like the ever-popular Audrey (named for Audrey Hepburn), or (b) an item from a earlier season that will have a discounted value.
The other major code-identify strategy is structural. With this method, ferragamo shoes women kitten heels glory the fashion identify is coded to determine its last—the shoe-formed picket block round which a shoe is built.
Fly London, which calls itself “the footwear of common youth tradition,” names its sneakers this way. While you see a Fly London shoe fashion whose title begins with “G,” you know it has a cork wedge platform that rises to 3¼ inches, with a nubby rubber outsole on the underside.
Fly London Gilda
Fly London Gaia
Equally, all the Fly London “L” footwear -Lark, London, Lotto, et al.—have low, spool-formed, leather-wrapped 1½-inch heels.
Fly London Laff
Fly London Lil
My Caryn was named this fashion, however Corso Como takes the system one step additional, using the first two letters of the identify as the code. Caryn is a peep-toe shoe-bootie with a 2 ½-inch heel and a zipper, identical ferragamo shoes women kitten heels glory to its first-initial-C littermates Casey and Cambridge. But Corso Como sneakers that begin with Ch, such as Christian or Chorus, have 4-inch heels and thick rubber platforms. Dozer andDoze have 4-inch espadrille wedge soles with 1-inch platforms, while Daile and Dalt have four-inch slender stacked heels and 1-inch platforms. (I admit I don’t know what to make of Carro, which ought to resemble Casey, Caryn, and Cambridge however as an alternative is a lace-up oxford with a 2 ¼-inch heel. I simply want it had been available in my size.)
For those of us who like our sneakers to embody order and cause along with consolation and elegance, these shoe-naming formulas are oddly comforting. Ah, but not all shoe designers are logical creatures. For them, shoe-naming is a flight of fancy, whimsy, or even Teh Loopy. More about those names in a future publish.