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Retail Chatter #10
What does the luxury expertise in the Caribbean really feel like for today’s shopper
As a luxury leader, my mission of discovering new methods to engage the shopper and supply nice experiences is at all times prime of thoughts. This time I found myself trying to find it in the Caribbean.
On a latest trip to Barbados, I got to expertise first hand what luxurious service appears like on this island. Most nations provide VIP providers upon arrival, I used to be curious to see if this was true for Barbados. The minute I touched down on the gate, I used to be ushered off the airplane by a greeter. She escorted me to a waiting area, and navigated through customs and the retrieval of my luggage.
Each side of this expertise was great – from the timing of getting off the aircraft to conversing with her in regards to the trend trade. During our conversation, it was evident that she did her research that this business is my commerce. Her common threads had been quite spectacular.
I was offered freshly cut coconut water. And, boy, did I enjoy drinking it whereas sitting in the consolation of the out of doors house at the airport folks watching and taking within the tropical Salvatore Island breeze. Little doubt this was strategically executed with a view to coordinate the timing of the driver’s curbside arrival with out lacking a beat…and they succeeded.
This experience did not surprise me in the least; especially knowing that one among the principle drivers of the economic system in the Caribbean is the service trade, notably tourism. As a matter of reality, it accounts for 3 quarters of the Gross Home Product (GDP) in Barbados, with numbers of $349 Million spent on this space final year alone. Think about how this yr will end because the luxurious actual estate market is on an uptick.
This is evident in other Caribbean Islands. ferragamo rtw design Tourism on the island of Antigua is the most important sector of this nation’s financial system, using about three-quarters of the work force. Antigua carries the torch within the hotel trade with resorts like Jumby Bay, which is certainly one of six 5-star accommodations in the world. However, a lack of designer brands and luxurious purchasing is a missed alternative, particularly as it holds one of many Caribbean’s highest GDP, at $23,000.
In Jamaica the service sector contributes to round 70% of GDP and tourism employs one out of each ten staff. Whereas the Bahamas service sector has seen steady development over the previous decade, ferragamo rtw design which contributed to the motion of individuals from fishing and farming villages, to industrial centers such as: New Providence Island, Grand Bahamas and Great Abaco, according to Euro monitor. This inhabitants shift has again proved that the island’s economic dependence is on the service business.
As well as, the competition in the luxury service market is becoming more intense between tourism-driven international locations in the Caribbean and those with excessive-earnings household competing with other low-cost regional locations like Jamaica, where investment in luxurious tourism is increasingly rising regular.
As I continued my journey in Barbados to seek out nice luxury service, I entered the gorgeous indoor/outside center called Limegrove. Limegrove is dwelling to many designer outlets, equivalent to Louis Vuitton, Burberry, Cartier, Ralph Lauren and Michael Kors. I have been listening to about this middle for the past few years, however, on this hot Monday in August, I was on a mission to find distinctive service and luxurious experiences for myself. I could not help however discover a few of the consumers carrying the most recent Louis Vuitton non-emblem handbag, Celine, or Hermes Birkin luggage, however wearing Tory Burch flats or fancy sneakers on their toes.
Navigating from store to retailer, I found a common world retail subject: some gross sales associates are more pleasant and interesting, while others carried on in dialog as if I used to be invisible. I had the pleasure of assembly the owner of Limegrove and watched him as he walked the corridors of this prestigious heart. He stopped and stated whats up to everybody he encountered from staff to prospects. His actions made me feel as if I was an invited guest who had entered his residence.
The Limegrove Centre is also dwelling to a boutique theater equipped with desk service, permitting company to order meals, drink and champagne with one touch of a button. One of these luxurious leisure places Limegrove within the distinctive service category.
I used to be equally impressed with the experience at two local luxurious resorts. From the time of arrival to departure, the Sandy Lane Hotel employees acted as if that they had identified me for many years. The heat, friendly, and seasoned employees at the Coral Reef Lodge additionally made for a grand experience.
Home and worldwide investors boast concerning the service trade within the Caribbean, so let’s not neglect that these nations are all obligation free, which additionally provides to the consumer shopping experience. Crystal Courtroom outlets in Nassau, Bahamas, has turn out to be a destination for luxury buyers on the lookout for timepieces from brands like Bulgari, Cartier, and Rolex, in addition to, equipment from Ferragamo, Versace and Gucci.
The common thread for a retailer, hotelier or restaurant is nice service and experience; subsequently, in the Caribbean, the challenge is protecting the core values according to its international counterparts. This is particularly important for luxurious retail, as most worldwide brands in the Caribbean are franchisees.