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Ferragamo’s U.S. President Dishes On ferragamo round sunglasses sf725s Their Haute New Site
A press release and a social gathering: that is all Salvatore Ferragamo wanted to successfully launch their lush new girls’s scent, Signorina. However digital instances name for more impressed strategy and so Ferragamo added one other dimension: a brand new webpage.
The positioning, which formally launched on Monday, is dubbed “The ladies About Town.” True to it is name, TGAT focuses on the inspirations and exploits of ‘it women’ reminiscent of Alexandra and Theodora Richards, Bianca Balti, Lauren Remington Platt, and Rachel Chandler Guinness. These ladies who lunch and dine and get together stand up shut and personal on TGAT by sharing their favourite meals, outfits and household anecdotes. Together, these abstract bits of info create a cohesive image of who this site targets: stylish, young women who love life and dwell it with gusto. But extra to the purpose, it seems to echo the spirit of the fragrance behind it: luxe, full of life and brimming with style.
But if the positioning appears restricted in attraction to socialites and those who love them, don’t be fooled. A tiny name to arms on the upper proper page asking ‘You’ to be an It Lady shows major plans for expanding past that. I caught up with Vincent Ottomanelli, president of Ferragamo, USA to discuss these plans and dig a little deeper. See our Q&A below.
Zandile Blay: What can we count on to see on The women About Town web site
Vincent Ottomanelli: The ladies About City site will give viewers an intimate glimpse into the lives of among the world’s most attention-grabbing and chic girls that embody the qualities of a Ferragamo Signorina. Endless content from beauty tips to favourite playlists and hot spots can be shared by way of video, pictures and text.
ZB: How does it embody the Signorina lady
VO: The ladies chosen for the positioning are all girls who explore life with enthusiasm and fervour, are younger at coronary heart and spirited and are all inherently refined with cultural backgrounds… which are the qualities that Artistic Director Massimilano Giometti’s “signorina” embodies.
ZB: What’s the difference in content material between TGAT holding site and it’s Tumblr web page it forwards to
VO: There is no real distinction in content…Tumblr is the platform to host the positioning, TGAT.
ZB: Why Theodora, Alexandra, Bianca, Lauren and Rachel for the scent and the site
VO: [They all embody the fragrance] and Bianca Balti was chosen because the face of Signorina, by Creative Director Massimilano Giometti. He mentioned, “I immediately thought of Bianca when it came to deciding who should characterize the new fragrance. Bianca is a strikingly lovely girl, but one with a nicely-defined character and sensibility. Robust and determined however with a sometimes Italian pure sensuality. A younger girl who completely symbolizes modernity and elegance.
ZB: Can we sit up for seeing any others celebs/socialites on TGAT
VO: Stay tuned, as the positioning will frequently to shock followers with dynamic posts from other Girls About Town nationwide!