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Ferragamo Launches Signature Fiamma Bag
Iconic luggage have been around since trend fused with celeb — Hermes has the Birkin, Fendi the Baguette, Gucci the Hobo, and so on — but now they have gotten a cornerstone of brand strategy, appearing as a flagship merchandise. These are luggage so exclusive and enduring they have develop into emblematic of the label they bear.
Ferragamo launched its personal entry into the class this week with the Fiamma, named for founder Salvatore Ferragamo’s late daughter, who was the power behind Ferragamo’s first handbag collection in the 1970s. Designed by Massimiliano Giornetti, the satchel-styled bag takes elements from a nineties Fiamma Ferragamo design, together with a high handle and a locked flap, for a creation meant to be each functional and aesthetically appealing.
“Handbags are one thing of a collector’s item, something you possibly can move down from era to era, so it actually has worth. It is one thing that additionally represents a model,” James Ferragamo, grandson of Ferragamo and the model’s director of girls’s leather-based goods, said by telephone Tuesday, forward of a dinner launching the new bag. “We want to take care of this in our collection for a few years to come back.”
The Fiamma is available in three sizes, from a mini-version acceptable for the evening to a bigger carryall, and has many iterations, from leather, python, crocodile, stingray, calf and fox. The value ranges from $1,650 to $27,000.
Ferragamo underlined the intergenerational aspirations for the bag, reflecting the company’s three-generational family historical past, with an internet brief movie venture featuring mom-daughter and sister pairings from iconic households, including Mariel Hemingway and her daughter Langley Hemingway Fox, that is posted on the model’s website.
Mariel Hemingway said she had no trouble signing on to the mission. She’s an extended-time fan of Ferragamo, and appreciated the household tie-in and the possibility to work with her daughter. The position of trend in on a regular basis life hit dwelling for the actress and, more not too long ago, mental well being advocate throughout a latest speaking engagement in Washington, D.C.when she stored getting compliments from strangers on her footwear — a pair of two-tone sandals with a silver buckle by none aside from Ferragamo — from the decidedly non-style crowd.
“The purpose of vogue will not be for individuals to stroll the purple carpet. It is so people can dwell their lives wanting fashionable, fashionable and stunning in any realm they work in,” Hemingway stated.
Hemingway’s daughter has been check-driving a mini-black Fiamma, which she mentioned is perfect for her life-style.
“I’m not the lady with the briefcase. I’m the lady who takes ChapStick, a wallet and my phone,” Langley Hemingway Fox said by cellphone from New York.
It is no shock that brands are honing their handbag focus. Equipment have confirmed themselves recession-resistant, and the financial traction they offer style houses is making it extra essential for brands to develop an iconic bag, one which “can stand as a model’s flagship merchandise,” stated Ginger Reeder of Nieman Marcus.
With gross sales of leather goods the quickest-growing section in the luxury sector, there’s enough room for each home to have an iconic bag, “and most do,” Reeder stated. World gross sales of leather items, excluding footwear, reached 36 billion euros ($50 billion) last year, nearly one-third of all luxurious gross sales, based on a study by Bain & Co.
In the end, the shopper will determine which bag becomes iconic.
“I think folks want something that endures,” mentioned Alison Minton, a vogue blogger and handbag enthusiast who chronicles her passion for equipment on her weblog accessorygeneration.com. “I feel individuals don’t desire to buy a brand new bag each season, however want ferragamo pola pump a bag that is fashionable and well-made and is going to final.”
Minton herself has confronted the “It” bag temptation. She resisted a friend’s offer to choose up the Louis Vuitton Speedy Graffiti bag in Paris back in its heyday — and suffered a pang of remorse when she noticed the costs that the bag was later fetching on e-Bay.