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The History Of Ferragamo Sneakers
Hollywood actress Audrey Hepburn at a shoe fitting with Salvatore Ferragamo.
In the vintage world, there are just a few standout designers that when discovered, a vintage dealer both should a.) squeal with delight upon finding or b.) squeal with delight AND horror upon finding, since mentioned piece is simply too uncommon of a discover to hand over, but almost definitely costing a reasonably penny, too.
Thankfully there is middle floor. A kind of coveted names that meets center floor by way of a.) pleasure and b.) value point are: Ferragamo Footwear.
Learn on for the Ferragamo family historical past and their achievement of the “American Dream” and ensuing hop into Hollywood, as properly as the happiness that these vintage prizes can add to backside of your closet and why the title should be at the highest of your record of vintage style must-haves.
Full Title: Salvatore Ferragamo.
Born and Raised: Bonito, Italy; born 1898.
Claim to Fame: Created distinctive hand-made footwear to many Hollywood stars in the 1920s to his demise in 1960. The height of his reputation was during the golden age of Hollywood and his footwear designs are considered main 1950s women’s fashion traits. Fame immortalized with the “cage heel” and “wedge heel” inventions to his title.
Origin of Expertise: His household couldn’t afford to purchase his sisters new sneakers for Communion. This loving brother — on the mere age of 9! — sought out to make them new shoes by using leftover supplies from the close by cobbler.
His success translated to his own store at age 14, after which the move to America in 1914 where he started his shoemaking profession on an assembly line in Boston and after realizing his design dreams may by no means be attained in a sweatshop, moved to California the place his profession — and vision — took off and created the brand that exists in the present day.
The American Dream: After transferring to California from Boston, where Ferragamo and his brothers labored on the assembly traces of shoe factories in the depths of the immigrant-pleasant Bean town, his profession took off after opening a shoe repair shop in Hollywood. It was here that he became “shoemaker to the stars,” fashioning and handcrafting feminine foot sweet for the stage of the cinema and its crimson carpet actresses.
Basic Consolation: Whereas names synonymous with movie star footwear at present [ahem, red-soled Loubies] could also be eye candy, that doesn’t always equate to foot comfort. And that is the place Ferragamo is totally different.
Ferragamo studied anatomy on the College of Southern California while his popularity grew in Hollywood. He then returned to Italy where he opened a workshop and began applying for patents of his visionary designs and forward-of-its-time shoe structure. In 1950, his workshop expanded to seven-hundred-staff plus producing 350 handmade shoes a day.
Vintage Investment: Ferragamos don’t have pink soles like the all-too-coveted [not to mention costly] Loubies, but they do have an ubiquitous design ingredient that speaks to style, grace, and of course … good vintage style.
With new sneakers retailing for $200 and upwards at your native Neiman Marcus or chichi department store, grabbing a pair of 1-of-a-sorts costing you $40-$60 is the most return-for-your-funding on a designer shoe crafted for model and crafted for consolation, too.
Visit: The Ferragamo Museum
Below: Two Sammy Davis Vintage Ferragamo sneakers available for on-line order by my Market Publique store. Email me with any questions!