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Manolo’s Shoe Blog
Our pal Nancy Friedman, the Manolo’s favourite wordworker, delivers to us the witty and smarty publish on the topic of the shoe names.
Meet Caryn, who just lately took up residence in my closet.
Corso Como Caryn at 6pm.com.
My Caryn is brown suede, from Nordstrom Rack.
I do know she’s referred to as Caryn because the sticker on the only real instructed me so. I can’t inform you who named her or whether her identify has a non-public that means for that person. But I can inform you that “Caryn” has very specific significance for Corso Como, the manufacturer.
Now, I’m knowledgeable title developer—companies, merchandise, book titles—so I’m a bit extra obsessed with shoe names than the typical stiletto-holic. (Disclaimer: Certainly one of my shoppers, Arthur Beren Footwear, sells among the types I’ll be speaking about right here.)
However anybody who loves shoes ought to take an interest in shoe names. Why Because some designers name their sneakers in keeping with a not-so-secret code, and deciphering it can enable you be a smarter shopper.
Take Salvatore Ferragamo, the Italian brand chances are you’ll know for its intensive dimension vary and associations with previous-faculty Hollywood glamour. What you might not know is that all of the styles created for a season have names that start with the same letter.
Spring 2011, for instance, is brought to you by the letter D.
With Ferragamo, if a shoe doesn’t have a letter-of-the-season title, you already know it’s both (a) a perennial, like the ever-standard Audrey (named for Audrey Hepburn), or (b) an item from a previous season that may have a discounted price.
The other major code-name strategy is structural. With this method, the style title is coded to identify its last—the shoe-shaped wooden block round which a shoe is built.
Fly London, which calls itself “the footwear of common youth culture,” names its shoes this manner. Whenever you see a Fly London shoe model whose title begins with “G,” you know it has a cork wedge platform that rises to 3¼ inches, with a nubby rubber outsole on the underside.
Fly London Gilda
Fly London Gaia
Similarly, all the Fly London “L” shoes -Lark, London, Lotto, et al.—have low, spool-shaped, leather-based-wrapped 1½-inch heels.
Fly London Laff
Fly London Lil
My Caryn was named this fashion, however Corso Como takes the system one step additional, using the first two letters of the title because the code. Caryn is a peep-toe shoe-bootie with a 2 ½-inch heel and a zipper, just like its first-preliminary-C littermates ferragamo loafers blue Casey and Cambridge. But Corso Como shoes that begin with Ch, such as Christian or Chorus, have 4-inch heels and thick rubber platforms. Dozer andDoze have 4-inch espadrille wedge soles with 1-inch platforms, while Daile and Dalt have four-inch slender stacked heels and 1-inch platforms. (I admit I don’t know what to make of Carro, which ought to resemble Casey, Caryn, and Cambridge however as a substitute is a lace-up oxford with a 2 ¼-inch heel. I simply want it had been available in my measurement.)
For these of us who like our shoes to embody order and purpose together with comfort and elegance, these shoe-naming formulation are oddly comforting. Ah, but not all shoe designers are logical creatures. For them, shoe-naming is a flight of fancy, whimsy, or even Teh Loopy. Extra about those names in a future publish.