Ferragamo Launches Signature Fiamma Bag
Iconic baggage have been around since fashion fused with celebrity Hermes has the Birkin, Fendi the Baguette, Gucci the Hobo, and so forth however now they are becoming a cornerstone of brand technique, appearing as a flagship merchandise. These are luggage so exclusive and enduring they have develop into emblematic of the label they bear.
Ferragamo launched its own entry into the class this week with the Fiamma, named for founder Salvatore Ferragamo’s late daughter, who was the power behind Ferragamo’s first handbag assortment in the 1970s. Designed by Massimiliano Giornetti, the satchel-styled bag takes components from a nineties Fiamma Ferragamo design, including a top handle and a locked flap, for a creation meant to be each practical and aesthetically appealing.
“Handbags are one thing of a collector’s merchandise, something you may cross down from generation to era, so it really has worth. It’s one thing that additionally represents a model,” James Ferragamo, grandson of Ferragamo and the brand’s director of ladies’s leather items, stated by telephone Tuesday, ahead of a dinner launching the new bag. “We would like to maintain this in our collection for a few years to come back.”
The Fiamma is available in three sizes, from a mini-model appropriate for the night to a larger carryall, and has many iterations, from leather, python, crocodile, stingray, calf and fox. The worth ranges from $1,650 to $27,000.
Ferragamo underlined the intergenerational aspirations for the bag, reflecting the corporate’s three-generational family historical past, with a web-based quick film project that includes mom-daughter and sister pairings from iconic families, together with Mariel Hemingway and her daughter Langley Hemingway Fox, that is posted on the model’s website.
Mariel Hemingway stated she had no hassle signing on to the challenge. She’s a long-time fan of Ferragamo, and appreciated the family tie-in and the chance to work along with her daughter. The role of fashion in everyday life hit home for the actress and, extra recently, mental well being advocate throughout a latest speaking engagement in Washington, D.C., when she stored getting compliments from strangers on her shoes a pair of two-tone sandals with a silver buckle by none aside from Ferragamo from the decidedly non-style crowd.
“The point of style is just not for individuals to stroll the pink carpet. It’s so folks can live their lives looking fashionable, stylish and lovely in any realm they work in,” Hemingway mentioned.
Hemingway’s daughter has been check-driving a mini-black Fiamma, which she stated is ideal for her lifestyle.
“I’m not the lady with the briefcase. I am the lady who takes ChapStick, a wallet and my phone,” Langley Hemingway Fox mentioned by telephone from New York.
It is no shock that manufacturers are honing their handbag focus. Equipment have confirmed themselves recession-resistant, and the economic traction they give vogue houses is making it extra critical for manufacturers to develop an iconic bag, one which “can stand as a brand’s flagship item,” stated Ginger Reeder of Nieman Marcus.
With gross sales of leather goods the quickest-rising phase within the luxury sector, there may be sufficient room for every house to have an iconic bag, “and most do,” Reeder mentioned. International gross sales of leather items, excluding footwear, reached 36 billion euros ($50 billion) last yr, almost one-third of all luxurious gross sales, in accordance with a examine by Bain & Co.
In the end, the shopper will resolve which bag becomes iconic.
“I believe folks want one thing that endures,” mentioned Alison Minton, a style blogger and handbag enthusiast who chronicles her passion for accessories on her blog accessorygeneration.com. “I think people don’t need to buy a brand new bag every season, however need a bag that’s stylish and properly-made and is going to final.”
Minton herself has faced the “It” bag temptation. She resisted a good friend’s supply to pick up the Louis Vuitton Speedy Graffiti bag in Paris back in its heyday and suffered a pang of regret when she noticed the prices that the bag was later fetching on e-Bay.