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Salvatore Ferragamo Fall Winter 2018 Women’s Sneakers Collection
Wardrobe-essential sneakers as masterpieces of contemporary artwork.
For the Ferragamo Fall Winter 2017 Women’s collection, it’s all about new shapes, robust colours and a mixture of fabrics. The same philosophy applies to shoes.
Whereas staying true to the brand DNA, Paul Andrew, the new Salvatore Ferragamo women’s footwear design director, updates signature classics with a modern and mesmerizing twist.
Paul Andrew captures Ferragamo’s sturdy artisanal tradition & infuses it with contemporary design elements and high know-how, creating each trendy and stunning sneakers. This season’s vara bow heel sees a revision with a mini-heel and fringed particulars for a fashionable twist. Inspired by a traditional Ferragamo design, the lightweight flower heel is modernized with a galvanized metallic end.
A favourite of divas from the 20s to it-ladies of in the present day, Salvatore Ferragamo house is reintroducing an icon – the “Indiana” boot. Go to the Museo Ferragamo and witness the Evolving Legend ferragamo bow slippers itself on show on the 1927 Back To Italy exhibition till April.
Xiao Wen Ju, Aymeline Valade and Package Butler are the stars of the new Autumn Winter 2017-2018 campaign. The Ferragamo and that i marketing campaign celebrates elegance drawing followers right into a “love affair” with Ferragamo collections, focusing on sneakers and baggage.
“Photographer Walter Pfeiffer has created a bold new narrative, infusing the objects with life in a steady dialogue of colour and perspective, playing with irony and dynamic motion to make Ferragamo merchandise and the brand’s icons instantly recognisable and enjoyable; in one word: alive,” explained the trend home.
Salvatore Ferragamo returned to Italy in 1927 after twelve years in the United States. In 2017, to mark the ninetieth anniversary of his homecoming, the Museo Salvatore Ferragamo presents an exhibition offering an overview of the 1920s, a decade now acknowledged as an genuine forge of open-minded ideas and experimentation free of ideological constraints and prejudices.
Ferragamo selected to settle in Florence in virtue of its acknowledged centrality in the geography of Italian taste and elegance at a time wherein the phrase “return” was especially significant: the return to order within the arts, the return to skilled skill and to the good national traditio
n. Developed in chapters like a coming-of-age story, the exhibition focuses precisely on this pattern in the culture of the interval.