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The Flagship Store On the Hong Kong Mandarin Oriental Reopens
Florence, 25 November 2013. Salvatore Ferragamo, one of many world’s most famed luxury manufacturers, publicizes the reopening of its totally renovated flagship retailer at the Mandarin Oriental Resort in Hong Kong.
Situated in the guts of some of the unique worldwide procuring areas, the Salvatore Ferragamo store in Hong Kong has become a serious landmark in the town since it first opened in 1986.
Following the renovation, the flagship store now spans a total floor space of roughly 350 sq. metres, showcasing the brand’s men’s and women’s collections in special areas devoted to the various product ranges: from shoes and bags to eyewear and fragrances, watches and ferragamo belt maroon silk, equipment, the men’s prepared-to-wear traces and jewellery.
The boutique’s interior is elegant and luxurious, in line with Ferragamo’s signature style, making a refined, understated ambience with a decor that displays the design idea for Salvatore Ferragamo stores around the globe. The furnishings, colours and structure of the area are perfectly balanced to welcome guests into an intimate ambiance that gives a modern buying experience.
To mark the reopening of its Hong Kong historic flagship store after the renovation, Salvatore Ferragamo officially unveiled its “L’Icona Ferragamo” mission in Higher China, a web based initiative to celebrate and promote the rediscovery of the Vara, Ferragamo’s most famous women’s shoe.
For the launch of “L’Icona Ferragamo”, in an evocative series of pictures, US based photographer Cedric Buchet has captured varied moments in a day ferragamo belt maroon in the life of a handful of iconic girls, each wearing the Vara or Varina in her own private fashion. Visitors from Better China will be able to view the pictures on the Group’s website in a selected section dedicated to the venture.
Salvatore Ferragamo S.p.A.
Salvatore Ferragamo S.p.A. is the guardian company of the Salvatore Ferragamo Group, one of the world’s leaders in the luxury items sector and whose origins date back to 1927. The Group is energetic within the creation, production and sale of footwear, leather goods, clothes, silk merchandise and other equipment, as well as women’s and men’s perfumes.
The Group’s product vary also includes eyewear and watches, manufactured by licensees. Attention to uniqueness and exclusivity, with a perfect blend of type, creativity and innovation enriched by the quality and craftsmanship of the ‘Made in Italy’ tradition, have all the time been the hallmarks of the Group’s products.
With over 3,000 employees and a community of over 610 mono-brand shops as of 30 June 2013, the Ferragamo Group operates in Italy and worldwide by way of firms that permit it to be a pacesetter on European, American and Asian markets.