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Ferragamo Launches Signature Fiamma Bag

Iconic bags have been round since fashion fused with celeb — Hermes has the Birkin, Fendi the Baguette, Gucci the Hobo, and so on — but now they are becoming a cornerstone of brand strategy, appearing as a flagship merchandise. These are bags so exclusive and enduring they have develop into emblematic of the label they bear.

Ferragamo launched its personal entry into the class this week with the Fiamma, named for founder Salvatore Ferragamo’s late daughter, who was the power behind Ferragamo’s first handbag collection within the 1970s. Designed by Massimiliano Giornetti, the satchel-styled bag takes elements from a nineties Fiamma Ferragamo design, including a high handle and a locked flap, for a creation meant to be each useful and aesthetically interesting.

“Handbags are one thing of a collector’s merchandise, one thing you possibly can cross down from generation to generation, so it actually has worth. It is one thing that additionally represents a brand,” James Ferragamo, grandson of Ferragamo and the brand’s director of ladies’s leather goods, mentioned by telephone Tuesday, ahead of a dinner launching the new bag. “We would like to maintain this in our assortment for many years to return.”

The Fiamma comes in three sizes, from a mini-version applicable for the night to a bigger carryall, and has many iterations, from leather-based, python, crocodile, stingray, calf and fox. The price ranges from $1,650 to $27,000.

Ferragamo underlined the intergenerational aspirations for the bag, reflecting the corporate’s three-generational family historical past, with a web-based short film challenge featuring mom-daughter and sister pairings from iconic families, together with Mariel Hemingway and her daughter Langley Hemingway Fox, that is posted on the brand’s website.

Mariel Hemingway stated she had no trouble signing on to the venture. She’s a long-time fan of Ferragamo, and appreciated the family tie-in and the chance to work together with her daughter. The role of vogue in everyday life hit dwelling for the actress and, extra not too long ago, psychological well being advocate during a current talking engagement in Washington, D.C.when she kept getting compliments from strangers on her sneakers — a pair of two-tone sandals with a silver buckle by none other than Ferragamo — from the decidedly non-vogue crowd.

“The purpose of style is not for folks to stroll the red carpet. It is so folks can reside their lives looking fashionable, trendy and stunning in any realm they work in,” Hemingway mentioned.

Hemingway’s daughter has been test-driving a mini-black Fiamma, which she said is ideal for her way of life.

“I am not the lady with the briefcase. I am the lady who takes ChapStick, a wallet and my telephone,” Langley Hemingway Fox said by telephone from New York.

It’s no surprise that manufacturers are honing their handbag focus. Accessories have proven themselves recession-resistant, and the financial traction they offer trend homes is making it more essential for manufacturers to develop an iconic bag, one which “can stand as a brand’s flagship merchandise,” stated Ginger Reeder of Nieman Marcus.

With sales of leather-based items the quickest-rising phase in the luxury sector, there’s sufficient room for every house to do mens ferragamo shoes run big have an iconic bag, “and most do,” Reeder stated. International gross sales of leather-based items, excluding footwear, reached 36 billion euros ($50 billion) final 12 months, nearly one-third of all luxury gross sales, in response to a study by Bain & Co.

Ultimately, the customer will determine which bag turns into iconic.
“I believe individuals want one thing that endures,” mentioned Alison Minton, a trend blogger and handbag enthusiast who chronicles her passion for accessories on her weblog “I feel individuals don’t need to purchase a brand new bag every season, but need a bag that’s fashionable and properly-made and goes to final.”

Ferragamo Renix Loafer BlackMinton herself has faced the “It” bag temptation. She resisted a good friend’s provide to pick up the Louis Vuitton Speedy Graffiti bag in Paris back in its heyday — and suffered a pang of regret when she noticed the costs that the bag was later fetching on e-Bay.

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