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Ferragamo Launches Signature Fiamma Bag
Iconic baggage have been round since style fused with celebrity — Hermes has the Birkin, Fendi the Baguette, Gucci the Hobo, and so forth — but now they are becoming a cornerstone of brand strategy, appearing as a flagship merchandise. These are luggage so unique and enduring they’ve become emblematic of the label they bear.
Ferragamo launched its personal entry into the class this week with the Fiamma, named for founder Salvatore Ferragamo’s late daughter, who was the pressure behind Ferragamo’s first handbag assortment in the 1970s. Designed by Massimiliano Giornetti, the satchel-styled bag takes components from a nineties Fiamma Ferragamo design, together with a top handle and a locked flap, for a creation meant to be each useful and aesthetically interesting.
“Handbags are one thing of a collector’s merchandise, something you’ll be able to pass down from technology to technology, so it really has value. It is one thing that also represents a brand,” James Ferragamo, grandson of Ferragamo and the brand’s director of women’s leather goods, stated by telephone Tuesday, ahead of a dinner launching the brand new bag. “We wish to maintain this in our assortment for many years to return.”
The Fiamma is available in three sizes, from a mini-version appropriate for the night to a larger carryall, and has many iterations, from leather-based, python, crocodile, stingray, calf and fox. The price ranges from $1,650 to $27,000.
Ferragamo underlined the intergenerational aspirations for the bag, reflecting the corporate’s three-generational household history, with a web-based short film undertaking featuring mother-daughter and sister pairings from iconic households, together with Mariel Hemingway and her daughter Langley Hemingway Fox, that’s posted on the brand’s webpage.
Mariel Hemingway stated she had no hassle signing on to the mission. She’s an extended-time fan of Ferragamo, and appreciated the family tie-in and the possibility to work with her daughter. The role of vogue in everyday life hit house for the actress and, extra just lately, psychological health advocate during a recent talking engagement in Washington, D.C.when she saved getting compliments from strangers on her shoes — a pair of two-tone sandals with a silver buckle by none other than Ferragamo — from the decidedly non-trend crowd.
“The purpose of fashion is just not for people to stroll the pink carpet. It is so people can live their lives trying fashionable, trendy and lovely in any realm they work in,” Hemingway mentioned.
Hemingway’s daughter has been test-driving a mini-black Fiamma, which she said is ideal for her way of life.
“I am not the lady with the briefcase. I am the woman who takes ChapStick, a wallet and my telephone,” Langley Hemingway Fox stated by telephone from New York.
It’s no surprise that manufacturers are honing their handbag focus. Accessories have proven themselves recession-resistant, and the financial traction they give fashion homes is making it extra vital for brands to develop an iconic bag, one that “can stand as a brand’s flagship item,” mentioned Ginger Reeder of Nieman Marcus.
With gross sales of leather-based items the quickest-rising segment in the luxurious sector, there is sufficient room for every home to have an iconic bag, “and most do,” Reeder said. International sales of leather goods, excluding footwear, reached 36 billion euros ($50 billion) final 12 months, practically one-third of all luxury sales, in line with a examine by Bain & Co.
Ultimately, the cinturon ferragamo puesto shopper will resolve which bag turns into iconic.
“I feel individuals need one thing that endures,” stated Alison Minton, a fashion blogger and handbag enthusiast who chronicles her passion for accessories on her weblog accessorygeneration.com. “I think individuals don’t want to purchase a brand new bag each season, but want a bag that is trendy and well-made and goes to last.”
Minton herself has confronted the “It” bag temptation. She resisted a friend’s offer to choose up the Louis Vuitton Speedy Graffiti bag in Paris back in its heyday — and suffered a pang of remorse when she noticed the prices that the bag was later fetching on e-Bay.